TouchPoints TV: Michael DeSimone, FiftyOne
Since the economic downturn of 2008, retailers have been exploring new outlets to maximize profit and brand exposure. While multiple retailers have opted to go global by opening brick-and-mortar locations, retailers including Macy's, Pottery Barn and GUESS? have implemented cross border trade (CBT) solutions from vendors like FiftyOne to open their e-Commerce stores to international consumers. In this episode of TouchPoints TV, Michael DeSimone, CEO of FiftyOne, provides insight on the growth potential within the international market, behaviors of the "Cross-Border Power Shopper" and top tips for retailers considering global expansion.
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