What is user generated content? - Learning and Development
User generated content (UGC) is anything that a user curates or creates, usually with the intention of making it available to others. This could be a document, a presentation, a screen recording, a video, a podcast, an infographic or even a web link. The user may be an individual or a group who collaborate informally to produce content. The emphasis is on the user being free to decide how, when and what they produce, without the intervention of specific direction or tasking from the business. Creating UGC should always be produced of the user’s own free will. UGC tools are designed for immediate access by every user from the newest apprentice to the CEO.
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